Jordan is a publicist and brand strategist. He is also a human, animal, and organizational behavior consultant. Jordan holds degrees in biological psychology, zoology, and veterinary science and held courtesy appointments in wildlife ecology and public health departments at the University of Alaska.

Jordan worked as a zoological curator at wildlife facilities in California and Alaska and as an animal care professional at zoological institutions and sanctuaries elsewhere in the US and in Asia.

Jordan served as a board director of environmental and social justice nonprofits serving humans and animals in North America, Africa, and Asia. He was a regular contributor to National Geographic Voices and several other popular science and popular culture publications.

He founded the LA-based publicity firm Schaul PR Group and Scapegoat Strength Coaching, a trauma-conscious and informed family and organizational systems management consultancy. He also launched the animal behavior consultancy Animal Trainer Dude.

Please visit his Substack for new and archived articles, including opinion pieces and celebrity interviews. Jordan also hosts several podcasts.